The importance of communication in business has all the more increased with the passage of time as the society is becoming more and more complex and the businesses are getting global. The factors responsible for growing importance of communication are as follow:
1. Global business environment- Now a days organizations operate at transnational level. This needs dealings with people of different cultures and language. The need of effective resultancy enhances communication.
2. Large scale operations - With the expanding economies, businesses are being done on large scale. Consequently size and decentralization of all the organization increase. Coordinating the whole affair needs effective communication.
3. Technological advancement - With fast moving technology, the methods and tecnhniques of work change very fast. Making people understand the newer ways of doing thinks needs effective communication.
4. Role of information - The organization need for information has increased. The business environment is changing very fast and to keep pace with this changing environment, organization have to be abreast with the latest.
5. Changing in management style - Earlier the style of working was - managment decide and orders and the workers perform. Over the period of time, there has been a substantial change in the appproach. Now the emphsis is on partcipative management.
6. Need for better humen relation and higher motivational level - With the growing aspirations of work force and its awareness, keeping the workers motivated and maintaining good relations with them is an important task of the management.
7. Increasing social role - Modern business is being recognized as a social institutio. It has to deal with different segments of the society in different capacities, such as its shareholders, customers, suppliers, trade unions, press etc.
1. Global business environment- Now a days organizations operate at transnational level. This needs dealings with people of different cultures and language. The need of effective resultancy enhances communication.
2. Large scale operations - With the expanding economies, businesses are being done on large scale. Consequently size and decentralization of all the organization increase. Coordinating the whole affair needs effective communication.
3. Technological advancement - With fast moving technology, the methods and tecnhniques of work change very fast. Making people understand the newer ways of doing thinks needs effective communication.
4. Role of information - The organization need for information has increased. The business environment is changing very fast and to keep pace with this changing environment, organization have to be abreast with the latest.
5. Changing in management style - Earlier the style of working was - managment decide and orders and the workers perform. Over the period of time, there has been a substantial change in the appproach. Now the emphsis is on partcipative management.
6. Need for better humen relation and higher motivational level - With the growing aspirations of work force and its awareness, keeping the workers motivated and maintaining good relations with them is an important task of the management.
7. Increasing social role - Modern business is being recognized as a social institutio. It has to deal with different segments of the society in different capacities, such as its shareholders, customers, suppliers, trade unions, press etc.
Charactaistics of successful group discussion
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