Monday 10 October 2011

IMPORTANCE OF COMMUNICATION IN BUSINESS



Communication is asocial activity. Need to communicate arise whenever one being has to convey his message to another. The world of business is no different. It consist of organizations and individuals working and interacting with each other. thus we can see the communication from the perspective of an individual and from the prospective of an organization.


1. communication at individual lvel
             In business, one has to deal in person with all kinds of people. You may have to interact with people within your own company: these may be your colleagues or co-workers, superior or subordinates - who may work with you in your own department, in another part of the buildingor in another branch. you also have to deal with people from outside the organization: clients, suppliers, visitors and members of the public. Moreover these people may be friend, acquaintances or strangers - people of your own age, or people who are younger or older than you. The relationship you have with the persons determine the kind of language you use. This relationship may even affect what  you say when you meet with people.: for example, it is not appropriate to say "Hi! How are you!" when meeting the Managing director of a large company. Remember also that your body language, gesture and expressions may tell people more about you than the words you use.


2. communication at organizational level 
               All managerial functions like planning, organizing, directing, coordination and controlling can be well performed with the tool of good communication.
The process of communication makes it possible for managers to carry out their task responsibilities. Information must be communicated to managers so that they will have a basis for planning; the plans must be communicated to others to be carried out. Organizing requires communicating with subordinates so that group goals can be achieved. Oral, written andincreasingly electronic communication arean essential part of controlling communication with others. the communication process is thus the foundation for the management functions.


Similarly, communication connects the organization with the outside world to its customers, suppiers, government authorities or anybody else. Effetive dealing with everybody requires good communication skills.


Not to forget the exchange of information which takes place within an organization and between organizations and environment. Information is very vital for the survival and prosperity of any organization inthe today'sfast changing environment. Passing and receiving information needs communication. more effetive the communication process more efficient and accurate the information will be.


A large share of managerial time is devoted to the activity of communication. Henry Mintazberg, management theorist has described the manager's job in three types of roles - interpersonal roles, informational roles and decisional roles. To perform all these roles efficiently, manager needs to be a good communicator.       

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1 comment:

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